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Registration for Fuel Growth Through the Power of Influence and Persuasion

Fuel Growth Through the Power of Influence and Persuasion

Renowned Social Psychologist | Author of Influence

Dr Robert Cialdini, best-selling author of Influence and widely hailed as the world’s leading authority on the subject of influence and persuasion brings his years of expertise to Australian shores providing rare access and opportunity for anyone serious about science based business strategies.

This program, will provide you with an innovative framework that tells you why people say yes under the influence of persuasion. The Six Principles of Persuasion are based not only on theories from academic research but also from real world experience of what works in the market place where persuasion is used to survive and to flourish.

Dr Cialdini will identify and explains the six universal principles of persuasion that move others toward YES and how to apply them to become a skilled persuader and negotiator. Dr Cialdini translates scientific research into practical business applications and debunks the belief that successful negotiation or influencing skills are innate but in fact based on a social science that allows every individual to achieve exponential levels of mastery. The unique blend of evidence-based statistics and compelling real world experience; cemented by the mechanics of applying these principles in a systematic way will create immediate and obvious ROI.

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CPD Points: 6



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